In a major announcement, Tommy Greer, the foundation CEO of South East Melbourne Phoenix, has revealed his decision to resign after six successful seasons with the club. Greer, a pivotal figure in the Phoenix’s establishment in 2018, has been instrumental in shaping the team’s identity and fostering its rapid growth within the National Basketball League (NBL).
Interestingly, this announcement follows closely after the recent release of head coach Mike Kelly, marking a significant period of transition for the club. Just three weeks ago, AussieHoopla ran a fan poll asking who the Phoenix would part ways with first, following their disappointing 0–5 start to the season. Over 55% of voters predicted Kelly would be the first to go, which has since come to pass. Greer, who also received 12% of the votes, stepping down now adds weight to the predictions of significant change at the club.
0-5 … who do the Phoenix say goodbye to first?
— AussieHoopla (@aussiehoopla) October 12, 2024
At the end of NBL24, Greer penned an open letter to fans, committing to a thorough review process, adjusting recruiting strategies, conducting more rigorous medical checks, and revamping the structure of the performance department to minimize the risk of lost games due to injuries and ensure the team was better prepared for success in the upcoming season. However, eight games into the new season, with the Phoenix sitting at a 2-6 record, it appears those efforts fell short, as the team continues to struggle with both form and injuries, raising questions about the effectiveness of the planned improvements.
Greer’s leadership saw the club make an immediate impact, not only in the NBL but also in the broader basketball community. Over the next few months, he will remain in his current role, working closely with the club’s ownership to ensure a smooth transition as they search for his successor. Post-transition, Greer will continue to provide strategic guidance in an advisory role through June 30, 2025.
“It’s been an incredible journey, and I am grateful for the trust Romie Chaudhari and the ownership group placed in me to build a club from the ground up. The passion of our supporters has made my time here truly special.” Greer said, reflecting on his tenure.
Phoenix Managing Owner Romie Chaudhari acknowledged Greer’s profound impact on the club, praising his vision and dedication.
“Tommy’s work has been instrumental in making Phoenix one of the fastest-growing clubs in the NBL. His legacy will be felt for years to come, and we wish him nothing but success in his future endeavors.” said Chaudhari.
During Greer’s tenure, he oversaw successful moments, such as the club achieving its highest average attendance in five years, with a remarkable 37% growth in NBL24. The Phoenix signed marquee Australian talents like Mitch Creek and Ryan Broekhoff, as well as international sensation Zhou Qi, further boosting the club’s profile.
The team also saw full houses at key fixtures, including John Cain Arena, and sold out every game at the State Basketball Centre and Gippsland Regional Indoor Sports Stadium. Additionally, the club surpassed its membership target of 4,000 by round one, finishing with nearly 4,500 members. Under Greer’s leadership, the Phoenix transitioned into the newly upgraded $132 million State Basketball Centre, solidifying their place in the heartland of Australian basketball.
As a former player with the Melbourne Tigers from 2005 to 2014, Greer’s deep connection to the sport saw him win two NBL championships in 2006 and 2008 before transitioning into his influential administrative role with the Phoenix. His contributions to the growth of basketball in Australia, particularly in Melbourne’s southeast, have left a lasting imprint on the sport. The recent changes at the Phoenix highlight a crucial phase in the club’s journey as they navigate a new era of leadership and direction.
Dan Boyce is a die-hard Sydney Kings fan who grew up in Melbourne during the roaring 90's of Australian Basketball and spent far too much time collecting Futera NBL Basketball cards.
