We Have A Deal - Quick Thoughts
Google Advertisements

This morning the NBL announced that Channel 9 will be it’s new broadcast partner for the next three years beginning with the upcoming 2018/2019 Season.

 

The deal described as a “revenue sharing arrangement” both parties “will work together to commercialise the advertising inventory and broadcast monetisation of all matches across the regular season and finals series.” Fans will see two games a week aired live on sister station 9GO! With NBL boss Larry Keslteman telling SEN breakfast radio that the games will be aired between the 3pm-5pm timeslot on Saturday and Sundays.

 

Under the terms of this deal, the digital rights of the NBL are also included that allows live simulcasting of the games airing on 9GO! will be streamed on the 9Now app and archived games will be available on the 9Now app as well, regardless of what network the game has aired on.

 

Nine’s Director of Sport, Tom Malone said “this signals yet another innovation in sports rights, where the value of Nine’s spectrum has been recognised in lieu of a rights fee and production costs, while Nine has secured exclusive rights to commercialise the broadcast and sponsorship opportunities within and around the game day production, for distribution on Nine, Fox Sports and NBL.”

 

This an absolutely fantastic deal for the NBL and opens up the doors for a sustained future on free-to-air television. While some will argue that this deal is more or less the same we got last season with SBS Viceland, we can all agree that being partners with the Nine Network carries more gravitas with the mainstream than being on SBS.

 

Three years is a long time, especially in the entertainment space, so two games a week on 9GO! is only the starting point on this new journey for what is realistically, only a league going into its fourth year. There’s a world of potential here and the NBL has a chance to make not only 9GO! their own but to showcase just what a great competition it is and finally remove the remainder of that bad stigma left over from past years and hopefully we can watch that in high definition.  

 

The digital aspect of this deal is intriguing as well, with more and more content being consumed away from the television set and into portable devices it opens up the opportunity for a return to the studio show we all loved, “The Free Agents” that aired on NBL TV last year and we’ve all longed for a magazine style show, the 9Now app is a perfect home for this sort of content.

 

The NBL has delivered on getting the product to as many eyeballs as possible and with the support of the public, we could find ourselves back in the oft-said “good old days” of basketball.

 

Dan Boyce (833 Posts)

Dan Boyce is a die-hard Sydney Kings fan who grew up in Melbourne during the roaring 90's of Australian Basketball and spent far too much time collecting Futera NBL Basketball cards.


Share:

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Adam Caporn’s Vision for the Boomers: Merging Goorjian and Lemanis’ Success

    With Adam Caporn taking over as head coach of the Australian Boomers, the national team enters a critical phase in its evolution. A student of both Brian Goorjian and Andrej Lemanis, Caporn intends to build on their foundations, blending their distinct philosophies to create a balanced, adaptable, and high-performing team. In a recent interview with Aussie Hoopla, Caporn outlined his vision for the Boomers, his approach to coaching, and how he plans to shape the roster heading into major tournaments like the 2027 FIBA World…

    READ MORE
  • Luke Kendall on developing basketball in India, 2006 FIBA World Champs & Sydney’s 2005 NBL Title

    Former NBL player and current Casey Cavaliers head coach Luke Kendall joins the podcast to share his journey—from his junior basketball days to professional success and now a rising coaching career. Kendall developed under legendary coach Mike Dunlap at Metro State, where he won a national championship before moving to the NBL. He played for the Sydney Kings, Melbourne Tigers, Perth Wildcats, and Gold Coast Blaze, winning a championship with the Kings before injuries forced an early retirement. Visit dunk.com.au for your next set of…

    READ MORE
  • Larry Kestelman Says Geelong Deserves an NBL Team But Is Missing a Real Estate Component

    The possibility of an NBL expansion team in Geelong has gained momentum, with league owner Larry Kestelman confirming the city is a strong candidate—provided it can secure a suitable venue. However, much like we outlined in an article a number of years ago, How the Geelong Supercats could return to the NBL within 3 years, the missing piece isn’t just a stadium, but a real estate-backed development plan to make the project financially viable. Kestelman recently acknowledged Geelong’s growing basketball scene, citing record participation numbers…

    READ MORE
  • The Wollongong Hawks’ 2001 NBL Championship: The defining moment of an underdog’s rise

    There have been championship runs in the NBL defined by dominance and the sheer weight of talent that could overwhelm opponents before the ball was tipped. The dynasties of Perth, the star-studded reign of Melbourne, and the rise of Sydney’s financial muscle all tell tales of powerhouses that knew how to stay at the top. But there has only ever been one championship like Wollongong’s in 2001—a title won through sheer resilience, a team that had no business being there until they forced their way…

    READ MORE
  • If Dyson Daniels Doesn’t Win Defensive Player of the Year, It’s a Disgrace

    The Defensive Player of the Year (DPOY) award is supposed to recognise the most dominant defender in the NBA. If that’s the case, then Dyson Daniels should already have his name engraved on the trophy. But as the season winds down, there’s a growing concern that Daniels might get overlooked simply because he’s a guard. If that happens, it won’t just be unfair—it will be a disgrace. Daniels is Leading the NBA in Every Key Defensive Stat There’s no argument against Daniels’ defensive dominance this…

    READ MORE
  • Sydney Kings’ Xavier Cooks Faces Further Consequences After Positive Cocaine Test

    Sydney Kings captain Xavier Cooks has served most of his one-month suspension for testing positive for cocaine but may still face additional disciplinary action from his club. He was provisionally suspended in early February after returning an adverse analytical finding just two days before the Kings’ sudden-death clash against Adelaide. Basketball Australia later confirmed the ban, though the club initially cited “personal leave” as the reason for his absence. Despite the violation, Sydney Kings officials reportedly want to retain Cooks, who remains under contract for…

    READ MORE
  • NBL Free Agent Tracker

    Below is an up-to-date roster for each NBL team and a list of rumours and potential signings derived from discussions with NBL staff and media. Players listed as contracted come from information supplied by the National Basketball League. * = Denotes import player ** = Naturalised Australian DP = a member of the team's development roster SRP = the previously named Asian player exception denoting an Asian player who qualifies as a local in the NBL. MP = Marquee players listed as known Click here…

    READ MORE
  • How Aussie Hoops Is Vital For Asia Basketball

    The recent FIBA Asia Cup qualifiers in Traralgon showcased not just Australia's dominance in the region but also why Australian basketball is becoming an invaluable asset for Asian nations looking to grow their game. The Boomers' commanding victories over Indonesia (109-58) and Thailand (114-64) were not just displays of superior talent but reflections of an elite system that consistently produces world-class players. For Asian basketball federations seeking a model to learn from, Australia offers an ideal blueprint—one that balances elite player development, a thriving professional…

    READ MORE
sekolahtoto SEKOLAHTOTO SEKOLAHTOTO sekolahtoto

SITUS TOGEL

depo 5k

sekolahtoto

sekolahtoto

situs togel

situs togel

Sekolahtoto